Cheryl Larson is not your typical organizer. Rather than being an extremely efficient one-woman show, she is the exceptionally efficient owner of a large agency of organizers throughout DC, Maryland, Virginia and West Virginia. Internet savvy and fully aware of the power of the press, she had been gaining clients through her professional organizer website for ten years or so. Cheryl understood that in a field like hers it helps to buy Google Adwords.
The challenges that prompted a new organizer website design were that the website looked ten years old, and that while she was paying for Internet advertizing, she had never maximized the onsite SEO. This gave us the opportunity to keep more clients on click through, and to optimize the organic search potential
This project was a collaboration between the designer, the online advertizing agency, the SEO writer and ourselves.