The Challenge – Create a Surveyor Website and Google Ad Campaign
The client came to us as their company was launching with a vision, a goal and a business plan. They wanted a website and an Ad campaign designed, built and set up within the next 2 weeks.
3D Laser Scanning is a very specialized offering to scan a building and create plans and models from the scan. There are only a handful of providers in the whole Bay Area. So our client needed Surveyor website that would explain his services. Most of his customers – architects, engineers, developers and real estate professionals search for 3D laser scanning online without waiting for referrals or knowing the names of the vendors. High value services that are in immediate and short term demand call for Google Ads as the time span to capture attention is minimal and the opportunity cost of gaining or losing a customer is high.
We spun on the proverbial dime and put a very tight timeline in place
Days 1 – 2 Carolyn Kohler of Website Wordsmith researched the keywords we needed and wrote the tags for Google
Days 1 – 6 The client wrote the text for the website
Days 3 – 10 Lisa Taylor Powers of The Hive Marketing used the keywords to set up the Google Ad Campaigns
Day 6 We sat down with the client for a a collaborative website build and created a 5 page WordPress website. We selected and edited some great images.
Day 8 we reviewed and launched
Days 9 – 10 put in the landing pages and background processing for the Google Ads campaign
The website uses great images to highlight the scanning capability