Vocal Lessons – from Static to Content-Managed

Arden Sugarman in a great vocal teacher. She coaches developing teens and adults who are serious about their singing. She is also a great writer, so the content of her first site did a good job of explaining who she is and what she does.

SEO: The biggest issue with SEO on her existing site was co-locating on another domain name. We moved the site to its own hosting. When we set up the new site, we paid attention to the words we put into the tags and the text.

Updates: We set up the new site in WordPress, which gives Arden the ability to add and change pages, and to upload her media items.

Private Pages: We set up a separate WordPress site for Students only.


Beyond Massage of San Rafael, CA

Kristina Lentz is a great bodyworker. Her web challenge was that her site not updateable by her – its design and content were both stuck in 2004. My web challenge was to come up with a design that would complement both her pink and orange logo and her bubbly personality. We built her new site in WordPress which means she can make updates herself and we found a great theme to complement her logo and her overall business persona.

We turned this site around fast – Kristina approved the colors on Monday Nov 29 and we launched on Monday December 9. The fun part for me was on launch day – as I was showing Kristina how to make updates she was able to change every piece of text that had been bugging her for months – if not years.