Marketing:
At a Referral Institute conference – all about referral marketing – that I attended last week, an attendee took the microphone from the floor. He said that his generation (OK – so he was younger than me!) must be good at networking because they have such large networks; being the generation of Facebook and Twitter [...]
Read more about Work your Network or Give Work to your Network?
Most of our businesses have just embarked on a new set of goals. But do we know if we are on track to achieve them? I went to a BNI conference a year ago where I truly got the message that businesses need to know their ‘closing’ ratio – the proportion of inbound contacts that [...]
Read more about Put that in your Pipeline and Track it: Your Sales Close Ratio
Web Strategies may be the name of my business, but for strategies to actually move your business forwards, you need goals for where you want to go. Rana Shabaz reminded me of this in response to my last post about Social Media Strategies. Strategies are all how you drive, while goals are where you are driving to. Most of [...]