Search Engine Optimization

We incorporate SEO when building new websites and we also take on clients who have a website already, but need it reviewed, updated and changed to optimize the site’s search ranking.

You can think of this like a home building project. The building professional or homeowner can construct ‘to code’ watching some or all of the local regulations (or not…). Similarly, the web developer can build a site that honors some or all of the ways to optimize search results (or not…). Unlike general contractors, who are required to implement local building codes, to get inspection sign-off and to keep their licenses, there is no such regulation or overview of website designers and developers.


What is Search Engine Indexing?
Search engines read through the whole internet, indexing keyword phrases like an electronic librarian. They visit each site about once every 6-9 weeks and display the results when search engine users run a search against those keywords.

Of course we all want to be ‘at the top’ of the free listings. Site indexing leads to your ranking on the free list. These rankings determine how high up your site appears. They are secret and complex algorithms that belong to Google, Yahoo! and the other search companies. If you meet someone who claims to know the ‘whole formula’ they are either breaching confidentiality or stretching reality a bit. But we can all agree that some factors include:

How often the keyword phrase appears on the page
How important the keyword phrase is on the page – large, titles, top of the page, page names, picture names
How often the site is linked to from other well-ranked sites, implying value, popularity and respect.
The relative weight of these factors on competitive sites.


What is Search Engine Optimization?
Search Engine Optimization (SEO) is an overall term for the collection of many small changes and decisions that a website developer takes when building or updating each page on a website.

Compare the website developer to a home builder striving to maintain city code: It’s not just the quality of the framing [keyword density] or the grade of the wiring [page titles] or the diameter of the in-pipes. [file names] or the capacity of the HVAC [picture naming] or the location of the hot water tank [page text]. The home builder or the web designer need to be implementing all of these components and more all of the time. There is no silver bullet.

Consider what happens when a site is not optimized: we see sites that are full of words like ‘excellent, quality, stellar, best, reliable’, but with not one occurrence of the words ‘San Rafael, Marin, Sonoma, Bay Area, San Francisco’. What do you think – do people search for ‘excellent acupuncture’ or do they search for ‘acupuncture Marin’? You probably guessed right; they search for ‘acupuncture Marin’.

Optimize your site for the ‘free’ or ‘organic’ listings

Social Media

Building Facebook Pages

“I am LOVING this series of yours. Everyone else I’ve come across gives wonderful tidbits like “you need to have a FB page and consider Twitter.” Please — would I have bothered to get info on strategies if I didn’t even know that?? You rock! Now, if you could just find a way to add a few hours into each day so I could really make the most of this info, I’d be ever so grateful. ;)”

Facebook Fan Pages can really work for you, or they can have you working your tail off, wondering if you will ever get a response. Tending a web presence is like tending a garden. You can ‘do everything’ and leave it all ‘just perfect’. But unless you ‘keep up’ with it, changes will happen… plants will need watering and bugs need combating. It’s the same online. You can’t just build a Facebook page and walk away from it expecting it to go viral and succeed without you.

Like garden or building maintenance there are regular actions that will keep everything moving along and working for you, instead of you working for the page, or the page working against you. We do not believe that you can do it all at once, or that ‘one time’ is even a valid approach. We run  a Facebook Page that revisits each area of your Facebook Page every 4 – 6 weeks. We give you achievable goals that take 15 – 30 minutes / day. If you miss a day or even a week, it doesn’t matter that much – the series is designed for each day to work on its own, although it certainly helps to be there for all of them!


Please contact us to set up a complimentary 30-minute telephone consultation. This phone call enables us to learn about your situation and helps you to learn more about our services. Please call (415) 305-6050 to make an appointment for your consultation. Be prepared to describe the challenges you are facing and the biggest goal that you have in developing a website.
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Existing customers, please use our Support Ticket System.

14 Greenfield Ave, San Anselmo, CA 94901
(415) 305-6050
[email protected]

Contact 14 Greenfield Avenue

Contact 14 Greenfield Avenue

Our Location:
We are at the San Anselmo ‘Hub’, and we are in a one-way system. Sorry!
The cross streets are Sir Francis Drake and Red Hill Avenue.
Greenfield Avenue is the frontage road to Red Hill Ave.Directions from 101 Southbound:

  • Central San Rafael exit
  • Go straight, cross Mission, 5th, 4th
  • Turn right onto 3rd St
  • Continue for 2.3 miles
  • U turn at Sir Francis Drake Blvd
  • Exit immediately onto the frontage road
  • Park on the street or in the lot between Smith Anderson North and Ross Valley Cross Fit. Yes, it says ‘Smith Anderson North’ but we rent it too!

Directions from 101 Northbound:

  • Central San Rafael exit
  • Go straight, cross 2nd St.
  • Turn left onto 3rd St
  • Continue for 2.3 miles
  • U turn at Sir Francis Drake Blvd
  • Exit immediately onto the frontage road
  • Park on the street or in the lot between Smith Anderson North and Ross Valley Cross Fit. Yes, it says ‘Smith Anderson North’ but we rent it too!
Contact Us:

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About Abigail Gorton Web Strategies

About Abigail Gorton Web Strategies

Abigail Gorton Web Strategies is an independent local web developer, proudly serving Marin County businesses since 2007. We specialize in designing beautiful WordPress business websites, portfolio websites and affordable web design. If your business fits in at the local Chamber of Commerce, you’ll probably fit in with our client base.

How we Work

We not only work with you on your website, we’ll also help you develop your entire online strategy. When you work with us, you’ll meet people who will listen to the story of your business and help you sort through the many choices available.

We understand that every client has business objectives and every project has a budget and a set of priorities. We will respect your budget and focus on your priorities, leading to a web presence that uniquely showcases your business. We promise to make your website development process not only easy, but also enjoyable!

Explanations Without Tech-speak

We speak English English or American English in the presence of our clients. If you visit our offices unexpectedly, you may just find some rapid tech-speak going on but we always promise to stop in polite company.

We have been crafting technology solutions for business owners throughout the San Francisco Bay Area for longer than we care to admit! In fact, Abigail Gorton has more than twenty-five years of technology experience and sixteen years in website development. She is a seasoned business professional who enjoys helping her clients understand the possibilities of technology and then make the right decisions for their business.

A Native of London

Originally from London, England, Abigail moved to the San Francisco Bay Area at the suggestion of her employer and fell in love, both with the area and her husband, Matthew. She later worked for several start-ups during the dot com boom, then moved into the Cable Industry where she managed the corporate websites for Charter, Comcast and Time Warner Cable. In 2007, she started Abigail Gorton Web Strategies, calling on her deep engineering background to build effective websites for local small businesses.

Abigail, Matthew and their two daughters live in San Rafael. When she is not building websites for her clients, Abigail spends time with her daughters who are involved in: Ski racing (the parents are known as racer chasers), marching band (Abigail fixes the uniforms and works wardrobe on performance days), fashion design (her daughters want to be on Project Runway), mathletes (competitive math team), and surfing (Abigail drives them to the beach and pays for lessons.)

To learn more about Abigail Gorton, please see her LinkedIn profile. You can also read what her clients are saying on Yelp!

Website Design

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Building Beautiful Websites to Showcase your Business

We are a Marin County based website design and web development team. You understand your business. We know how to create a beautiful website design to promote it online. We have built hundreds of websites and helped our clients boost their online presence. If your business fits in at the local Chamber of Commerce, you’ll probably fit in with our client base.

Zero to Launch Website

If you need to get your 5-page website “Launched already!” this is the way to go.

In one collaborative afternoon we will develop a website design, then build and launch your site. Put “having a business but not a website” behind you!

Business Website

You understand what your business website needs: good looks, good layout and the right pages for your customers.

We know how to make it happen. We love getting to know all about you and your business.

Portfolio Website

When images are the heart of your business – contractors, designers, artists and photographers – this is your website.

We honor your portfolio, images and branding to create a website design that shows the whole world what you can do.


It’s Your Website Design

Our specialty is listening to you to help you figure out what is right for your business. We’ll work with you to develop the right online strategy. Once we have a plan in place, we’ll build the components. We are techies who speak English as well as tech-speak. We are social media dwellers who will also look you in the eye and come out in the light of day. We are engineers who recognize how critical the right website is to a successful business.

We would love to help you with your website design and web development project. Please contact Marin web designer Abigail Gorton at (415) 305-6050 to set up a complimentary 30-minute telephone consultation.