Web Strategies may be the name of my business, but for strategies to actually move your business forwards, you need goals for where you want to go. Rana Shabaz reminded me of this in response to my last post about Social Media Strategies. Strategies are all how you drive, while goals are where you are driving to.
Most of us have goals for our businesses. In addition to the overall goals, I need specific goals for my own web presence. Is anyone hearing the patter of stockinged feet? Would that be the cobblers children running out to play without any shoes on? Why yes, it would….
For my website development business, I do track the origins of every inbound prospect – whether they came from referrals, friends, clients, SEO or social media. 30% are usually ‘over’ after the first phone call, 30% fade away during the sales process and maybe 40% turn into clients. And – yes – I do know the total!
Linking these goals to my Web Presence, I need goals for the number of prospects I expect to get from classic SEO (Wowza! SEO has become ‘classic’ in a Social Media world!?!) and goals for prospects from my Social Media Marketing activities. What’s that I hear you say? One impacts the other? Well yes it does! I take a highly subjective approach and ask the prospects when I first talk to them. If they found me ‘online’ I call it SEO and if they found me on Facebook… you figure it out!
If I don’t have goals for these activities, why would I do them? Well yes – I do enjoy the social side of social media and I do enjoy the intellectual challenge of building my SEO ranking, Up until now I have been busy enough from’100% by referral’ that working my own SEO and Social Media has not been a priority (patter, patter…). So, these are my goals for this year: sharing in public is always a good incentive for goal achievement
Q1 & Q2: At least 10% of my goal prospects / month from SEO or from Social Media Marketing
Q3 & Q4: At least 10% of my goal prospects / month from SEO AND at least 10% of my goal prospects / month from Social Media Marketing
Do you have goals for your SEO and Social Media activities?