In a blog post last week, Warrior Preneur Ann Evanston asked 3 questions. I replied to her post, but the questions still deserved more focused answers.
[Edited 1/2/12 to add: Ann Evanston’s initial post asked the following 3 questions:
“1-Are you developing a social media marketing strategy that is direct contact and follow-up, or advertising?
2-Are you developing your time accordingly based on that strategy?
3-If you have chosen direct contact and follow-up, as your social media marketing strategy, have you developed your strategy to include “follow up” (lead generation/relationship building) from social media?“]
So just in time for he New Year, here is the direction that I am planning to take.
Are you developing a social media marketing strategy that is direct contact and follow-up, or advertising?
Planning direct contact through
1. Facebook – it is where the people are. Post on my own page and also post consistently on pages that are likely to refer business to me.
2. Blogging. Use Facebook to publicize the new blog posts.
3. Twitter. Need to learn more.
Open to Facebook advertizing – I see how incredibly focused it is – I know it can play Ads to people asking about building websites or following competitor pages.
Are you developing your time accordingly based on that strategy?
I’d love to think it could be done in less, but this is my expectation
2 hr/week. Develop and write 1 blog post
1 hr/wk. Plan and schedule Facebook Posts
2.5 hr/wk (30 min/day) Respond to comments on my SoMe activity and check SoMe activity by referral partners to see if I can add value.
2 hr/week. Visit the blogs of referral partners – or fellow bloggers in Blogger Monday or any other Blogger Challenge I take on – to comment on those blogs.
If you have chosen direct contact and follow-up, as your social media marketing strategy, have you developed your strategy to include “follow up” (lead generation/relationship building) from social media?
My SoMe experience so far has been contacts from people who follow my Facebook page. Once they have contacted me, they go into my whole ‘pipeline management’ process to ensure they get phone calls and further information.
My main products are custom websites. So I provide business services to business owners. Most clients come to me by referral, and most referrers are people whose businesses complement mine – graphic designers, Mac consultants, PC consultants, printers, SEO experts, Social Media consultants… So when I am online representing my business, I take a structured approach to building relationships with businesses who are likely to refer to me. I put time aside to visit their pages and support them online.
Are you willing to share your answers to these 3 questions?